The World Cup was coming to Brazil, and Fiat was not an official sponsor. A campaign that questioned the event became the anthem of the protests in Brazil.

The stage for all of this: the streets. In Portuguese: as ruas.

-

Agency: Leo Burnett Tailor Made
Role: Concepting + Art Direction

-

AWARDS

Cannes: 1 Silver, 1 Shortlist
Clio: 2 Silver (Sports), 1 Bronze (Music)
Effie: 1 Gold
El Ojo: 1 Gold, 1 Silver
El Sol: 2 Gold, 1 Silver
CCSP: 1 Gold