Every year, ordinary objects such as umbrellas, drills, cell phones, and even bibles are mistaken for guns by police officers in favelas, resulting in the deaths of innocent people.

Salve a Favela is a project based on these true stories.

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Agency: BETC Havas
Role: VP Creative Direction

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AWARDS

Cannes: 1 Silver
Clio Music: 1 Gold
El Ojo: 2 Silver, 1 Bronze
FIAP: 1 Gold, 1 Silver
CCSP: 2 Bronze