Petra milk is a vegetable drink made with the same barley, beer scent, and longneck bottles that we use to brew Petra Beer. It is a product created to hack Brazilian media legislation and World Cup regulations.
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Agency: BETC Havas
Role: VP Creative Direction
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AWARDS
Cannes: 1 Bronze
D&AD: 1 Wood, 1 Shortlist
Clio Sports: 1 Gold
Lia: 1 Gold
El Ojo: 1 Silver, 2 Bronze
