Petra milk is a vegetable drink made with the same barley, beer scent, and longneck bottles that we use to brew Petra Beer. It is a product created to hack Brazilian media legislation and World Cup regulations.

-

Agency: BETC Havas
Role: VP Creative Direction

-

AWARDS

Cannes: 1 Bronze
D&AD: 1 Wood, 1 Shortlist
Clio Sports 1 Gold
Clio: 1 Shortlist