How do you dress a city already known for its beauty?
For the Olympics, Paris refused to fall into postcard clichés and instead created a bold, modular design system that captures the city’s true diversity.
From stadiums to airports, fan zones to volunteers’ uniforms, this is Paris in motion—made for Parisians, shared with the world.
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Agency: W Conran Design
Role: Regional ECD
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AWARDS
Cannes: 1 Silver
D&AD: 1 Black Pencil
