To relaunch a successful toy train from the eighties, we created a crazy challenge to make older fans transfer their passion to potential young customers.

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Agency: DM9 DDB
Role: Art Direction

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AWARDS

Cannes: 1 Gold, 1 Silver
El Sol: 1 Silver, 1 Bronze
CCSP: 1 Silver
Wave: 2 Gold
Fiap: 1 GP, 1 Gold
El Ojo: 1 Gold, 1 Bronze

RECOGNITION
One of the Five Great Agency Ideas from around the World by Ad Age (February 06, 2012)