How can Brahma, which has always been one of the main sponsors of Brazilian football, show its support now that it is forbidden by law to display beer advertising on players' shirts?
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Agency: Africa DDB
Role: Creative Direction
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AWARDS
Cannes: 2 Gold , 4 Silver, 2 Bronze
D&AD: 1 Graphite, 1 Wood, 2 Shortlist
Clio Sports: 5 Gold
El Ojo: 2 Gold, 4 Silver, 2 Bronze
CCSP: 2 Gold, 1 Silver, 1 In-book
One Show: 2 Merit
The dictatorship in Nicaragua banned independent newspapers. To celebrate Journalism Day, La Prensa, the most traditional newspaper in the country, ignored the order and returned to circulation within Nicaragua.
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Agency:
BETC Havas + Havas Costa Rica
Role:
VP Creative Direction and Art Direction
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AWARDS
Cannes: 1 Bronze , 5 Shortlist
Petra milk is a vegetable drink made with the same barley, beer scent, and longneck bottles that we use to brew Petra Beer. It is a product created to hack Brazilian media legislation and World Cup regulations.
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Agency: BETC Havas
Role: VP Creative Direction
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AWARDS
Cannes: 1 Bronze
D&AD: 1 Wood, 1 Shortlist
Clio Sports 1 Gold
Clio: 1 Shortlist
Every year, ordinary objects such as umbrellas, drills, cell phones, and even bibles are mistaken for guns by police officers in favelas, resulting in the deaths of innocent people.
Salve a Favela is a project based on these true stories.
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Agency: BETC Havas
Role: VP Creative Direction
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AWARDS
Cannes: 1 Silver
Clio Music: 1 Gold
El Ojo: 2 Silver, 1 Bronze
FIAP: 1 Gold, 1 Silver
CCSP: 2 Bronze
Rainforest Lab helped the Malekus, a tribe with fewer than 600 members, avoid extinction and become an official part of Costa Rican culture.
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Agency: BETC Havas + Havas Costa Rica
Role: VP Creative Direction and Art Direction
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AWARDS
Cannes: 1 Bronze
It's frustrating trying to dip a fry into ketchup; that's Frieztration. Heinz came up with a solution for that.
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Agency: Africa DDB
Role: Creative Direction
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AWARDS
D&AD: 2 Wood
In partnership with Dr. Palmer and the Aldrin Space Institute, Heinz is now officially the first food ready to be grown in Martian conditions.
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Agency: Africa DDB
Role: Creative Direction + Packaging Design
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AWARDS
D&AD: 1 Graphite
EL Ojo: 1 GP, 3 Gold, 3 Silver, 4 Bronze
Brazil's greatest writer was a black man. The problem? Nobody knew that.
For the first time, the true face of Machado de Assis has been revealed to correct a historical racial injustice.
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Agency: Grey São Paulo
Role: Creative Direction
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AWARDS
Cannes: 1 Bronze, 3 Shortlist
El Ojo: 1 Silver, 2 Bronze, 1 Shortlist
CCSP: 1 Gold,1 Silver, 1 In-Book
D&AD: 1 Shortlist
The project returns to the population the air miles accumulated by politicians on flights paid with public money.
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Agency: Grey São Paulo
Role: Creative Direction
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AWARDS
Cannes: 3 Bronze, 9 Shortlist
El Ojo: 1 Gold, 2 Silver, 1 Bronze, 3 SL
The World Cup was coming to Brazil, and Fiat was not an official sponsor. A campaign that questioned the event became the anthem of the protests in Brazil.
The stage for all of this: the streets. In Portuguese: as ruas.
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Agency: Leo Burnett Tailor Made
Role: Concepting + Art Direction
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AWARDS
Cannes: 1 Silver, 1 Shortlist
Clio: 2 Silver (Sports), 1 Bronze (Music)
Effie: 1 Gold
El Ojo: 1 Gold, 1 Silver
El Sol: 2 Gold, 1 Silver
CCSP: 1 Gold
Bud is more than just an NBA sponsor. It's part of history.
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Agency: Africa DDB
Role: Creative Direction + Art Direction
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AWARDS
El Ojo: 1 Silver, 3 Bronze
CCSP: 1 Gold, 2 Silver
For one day, the most frequent user requests or questions were answered inappropriately, allowing people to relate it to burnout symptoms.
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Agency: Africa DDB
Role: Creative Direction
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AWARDS
Cannes: 1 Bronze, 1 SL
D&AD: 1 Graphite,
El Ojo: 3 silver, 2 Bronze
To help consumers buy the new Volvo XC60, we spent all of Volvo's production and media budget on selling used cars from other brands.
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Agency: Grey São Paulo
Role: Creative Direction
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AWARDS
Cannes: 2 Silver, 1 Bronze
(2nd Most Awarded Work of Grey Network in Cannes)
El Ojo: 3 Silver, 2 Bronze
To help consumers choose the best clothes in C&A stores, we have connected store hangers to Facebook.
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Agency: DM9 DDB
Role: Art Direction + Concepting
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AWARDS
Cannes: 1 Silver, 3 Bronze
D&AD: 1 Graphite, 1 Wood, 2 Shortlist
LIA: 1 Silver
NY Festivals: 1 Bronze
El Ojo: 1 GP, 1 Gold, 3 Silver
FIAP: 1 Gold, 2 Silver
CCSP: 3 Gold, 1 Bronze, 1 In-book
Clio: 1 SL
The day when executives from the most disrespectful companies got a taste of their own medicine.
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Agency: Grey São Paulo
Role: Creative Direction
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AWARDS
Cannes: 1 Bronze, 1 Shortlist
El Ojo: 1 Bronze, 1 Shortlist
Wave: 1 Bronze, 1 Shortlist
A pop-up music festival with bands playing annoying classic on-hold songs in front of the companies that most left consumers on hold.
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Agency: Grey Brazil
Role: Creative Direction
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AWARDS
Cannes: 1 Silver, 2 Bronze, 1 Shortlist
D&AD: 1 Wood Pencil
El Ojo: 1 SIlver, 1 Shortlist
CCSP: 1 In-Book
An innovation that transforms your idle Wi-Fi signal into an efficient and inexpensive security system.
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Agency: Grey São Paulo
Role: Creative Direction
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AWARDS
Cannes: 1 Bronze
El Ojo: 1 Silver, 1 Bronze, 1 Shortlist
To relaunch a successful toy train from the eighties, we created a crazy challenge to make older fans transfer their passion to potential young customers.
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Agency: DM9 DDB
Role: Art Direction
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AWARDS
Cannes: 1 Gold, 1 Silver
El Sol: 1 Silver, 1 Bronze
CCSP: 1 Silver
Wave: 2 Gold
Fiap: 1 GP, 1 Gold
El Ojo: 1 Gold, 1 Bronze
RECOGNITION
One of the Five Great Agency Ideas from around the World by Ad Age (February 06, 2012)
Canceling a service in Brazil is a hard task. So we relied on someone who never gets tired of calling again and again: an artificial intelligence, specially trained to do it relentlessly.
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Agency: Grey São Paulo
Role: Creative Direction
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AWARDS
Cannes: 4 Bronze, 2 Shortlist
El Ojo: 1 GP, 1 Gold, 1 Bronze, 1 SL
CCSP: 1 Bronze, 1 In-Book
An app that uses AI to translate legal language into colloquial language.
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Agency: Grey Brazil
Role: Creative Direction
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AWARDS
Cannes: 1 Bronze, 6 Shortlist
A product that turns clothing into essential weapons against mosquitoes.
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Agency: Grey São Paulo
Role: Creative Direction
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AWARDS
Cannes: 1 Bronze, 2 Shortlist
